Despite all the bad press leveled towards email campaigns, they can be a very effective marketing tool. It is important to follow a few key rules in order to make sure that your communications end up being read, and not flushed away in the junk folder.
Make it Distinctive
Your customers probably receive between 50-100 pieces of email communication specifically for marketing purposes per day. If yours looks just like everyone else's, then your chances of ending up in the deleted items folder is very high! Although content matters the most, the design also should look fresh and new - and feature the key points you want to highlight. For a food service company, a photo that shows your offering looking inviting and tasty is key.
Also, the subject title is absolutely critical! It is very important to make sure that it is both attention grabbing and descriptive - as your recipient will make a decision to delete or read your piece in about 30 seconds.
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